SEO Services Lancashire
(Search Engine Optimisation)
We will give your website the best start to score high in Google, Bing and other search engines, by ensuring it is optimised perfectly before we go live. Every business is unique in what they want their website to achieve. We like to take time to understand your business, and then work out the best strategy for optimising your website, to rank well in the search engines.
SEO Health Check
Do you already have a website that you can’t seem to get ranked in the search engines?
Would you like to have the experts give your site an SEO health check, and make the necessary changes to optimise it, to make it search engine friendly?
Google Analytics
We will help you get set up Google Analyitcs.
Benefits
Google Webmasters
We will help you get set up Google Webmasters.
Benefits
Get Your Website Found
The example to the right is of the Pendle Slot Racing website we made live at the end of October and due to the SEO work we carried out and submitted to Google you can see the difference.
Contact us today
Structured Data
Structured data allows search engines to not only crawl your site, but to truly understand it. We can help you set up your Google structured data.
Many websites are generated from data that is stored databases; when this data is formatted into HTML code, it can be difficult for web crawlers to effectively interpret this information. Structured data is on-page markup that enables search engines to better understand the information currently on your business’s web page, and then use this information to improve your business’s search results listing.
Google Tools
Google has an abundance of resources that as Web Specialists we make sure we keep up to date on so we can keep our websites as search engine friendly as possible. We have listed some of the most popular below
Google Tag Manager
Measure traffic and optimise your online marketing with all of your tags in one place. We can help you set up and manage your Google Tags. Google Tag Manager doesn’t reduce the number of tags on your site or app, but it does simplify the task of managing them
Google Content Grouping
Content Grouping lets you group content into a logical structure that reflects how you think about your site or app and then view and compare aggregated metrics by group name in addition to being able to drill down to the individual URL, page title, or screen name.
Google Sitelinks Search Box
Search users sometimes use navigational queries, typing in the brand name or URL of a known site or app, only to do a more detailed search once they reach their destination. Add a search box telling the Google crawlers that users can search your site directly from Search results.
Search algorithms
As with everything we do, we are constantly improving to keep up with Google, and other search engines that are constantly changing their algorithms. We will continually monitor and report on your campaign’s progress, as well as making changes wherever we find there’s an improvement to be made.
User Experience
Optimised HTML is one thing, but if the content and user experience (UX) isn’t up to scratch, you still won’t be ranking on search engines. Search engines are now looking for valuable and high-quality content wrapped up in a professional, easy-to-use design above anything else.
Ensuring that your site is easy to navigate is not only crucial for your user experience, but for your SEO too.
An effective site structure will allow for bots to crawl your site easily and understand what the web pages are about so that they can be indexed appropriately. So, if your site is difficult to navigate with no clear hierarchy, you run the risk of bots missing important content or pages.
Responsive
Is your website mobile-friendly and does it provide a good user experience on all devices?
Readable
Is it easy to understand and follow?
Navigation
Can users find what they’re looking for without having to navigate around too much?
Logical
Is your hierarchy logical, well organised and balanced?
Quick
How fast do your web pages load?
Website Content
Search engines want to provide their users with the most relevant and high-quality content in response to their queries.
Gone are the days when you could create artificial content stuffed with irrelevant keywords and expect to rank highly. Your focus should be on creating informative content that provides value to readers, and content marketing is a great place start creating that valuable information and generating interest and trust in your business.
Make an enquiry
No matter if you’re certain of your web requirements, or you need to talk them through with someone, we are always happy to chat and see if we can help you.