It’s not only about security…
It’s quite clear that HTTPS has something to do with the security of your customers’ data, stored and transferred via non-secure-by-default public networks. But there are other benefits to the https and ssl encryption.
You get an additional boost in search engine rankings
Though migrating to HTTPS can not instantly make your website rank number one for every single keyword, it will impact your rankings on Google’s first page in the nearest future. HTTP-websites, marked with red crossed out icon, will be considered as insecure and, could soon be totally ignored by search engines.
More trust and credibility
The first thing your visitors see when landing on your website is the green address bar, which instantly adds trustworthy to the products you offer. And it works! According to recent studies, 28.9% of visitors won’t buy anything, if they don’t see a green padlock. Moreover, 35% want to see the name of the company in the address bar to consider your eCommerce website secure enough to make a purchase.
Better referral data
Did you know that HTTP to HTTPS referral data is completely lost in your Google Analytics report, as it looks like “direct” traffic? Let’s say, your website is still on HTTP and you went viral on Facebook or YouTube. As both sites are running over HTTPS, all your referral data will be labeled as “direct” in Google Analytics, which really means “we have no clue where it came from.