It’s Never Too Late to Prepare Your eCommerce Website For Christmas!
Christmas is coming, and we’re starting to see the very beginnings of twinkling tree lights shining out from behind closed curtains. Many of use choose to decorate our homes for the festive season – wreaths on the doors, tinsel around the picture frames, and stockings above the fireplace – but we often forget about one very important aspect: our website!
While an eCommerce site may not need all the trimmings, we do need to ensure that our websites remain relevant at this magical time of the year.
It’s important to remember that eCommerce is a fickle world, and a spectacular summer performance doesn’t necessarily mean that you’ll experience the same successes throughout the winter. There is a long list of factors affecting consumer behaviour and expectations, and the changing of the seasons is one of them! Fortunately, a quick ‘health check’ is all you need to get your website Christmas-ready.
Here at CMS Live, we could talk for hours about all the different ways we enjoy adding a little festive cheer to websites, but we know you’re busy so we’ll narrow it down to two very important points…
Website Marketing at Christmas
An increasing number of people are doing their Christmas shopping online. At a time when we know that consumers are actively in the market to buy, it’s important to make sure that your website is not only easily accessible by your audience, but that it’s also giving your audience what they want. For your website itself, this could include a simple redesign. This could include updated images and seasonal content to boost relevance and engagement, although the primary focus will be attracting shoppers to your site. Now is the perfect time to reach out to new audiences and demographics with email marketing, as well as onsite and offsite optimisation, to start building up a strong link between merchant and consumer. Learn more about our Website Marketing Services
Managing Increased Demand
The idea of website marketing at Christmas naturally leads onto another vital consideration: ensuring your eCommerce website can handle all these new customers who have been attracted by your new, seasonal marketing campaigns. CMS Live’s website management services are one of the most effective ways to take a look at how your website is currently performing. We’ll determine whether it’s got what it takes to withstand increased demand, or whether a few tweaks would help things along. It’s a good idea to think about the speed of the website, as well as whether or not your website is responsive and able to be optimised for mobile. At this time of year, consumers don’t want to faff about; they want quick, easy solutions. Learn more about our Website Management Services
If Christmas has sneaked up on you once again this year, don’t panic!
At CMS Live, we’ve been planning for the festive season all year and we’re ready to make your eCommerce website light up brighter than Rudolph’s nose.
Get in touch to see how we can help you to prepare your website in time for Christmas.
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