Google Algorithm Updates And What You Should Know About Them

Google Algorithm Updates And What You Should Know About Them

Martin Starkie SEO, Web Specialists Blog

Google algorithm updates and what you need to know about them

Hummingbird – released August 2013

What is it?

The Hummingbird Algorithm delves into your content, it likes to see sites that provide real answers in the searches. It doesn’t want to see lists of facts.

What to do?

Look at your content from the searchers point of view, use content that answers questions. Rather than using content packed with keywords that are stating facts focus more on answering questions in a natural way.

Penguin – released October 2012

What is it?

The Penguin algorithm dislikes unnatural link building so if your site uses spammy link building practices such as link farms you may find that you are penalised.

What to do?

It is good practice to use Google Disavow which will really clean up your link profile. Going forward try to focus on the best way to achieve naturally relevant links. Links of a good quality will definitely improve your site.

 

Panda – released February 2011

What is it?

If your site has content of low quality, not much content at all or duplicate content you may find that the Panda Algorithm identifies your site and you will be demoted in the search rankings.

What to do?

Improve your site with good quality, original content and try not to duplicate your content.

Our SEO results have not been affected by the google Hummingbird, Penguin or Panda updates

 

If you’ve had a read through the points of what you need to do to cover your website to the meet the criteria of the Google algorithm updates and you feel it doesn’t, why not give us a call for a friendly chat or email us to see if we can help you?
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