Getting traffic to your eCommerce website is the number one way to boost your sales, whether your site is a modest venture or a vast enterprise.
After all, getting people to visit your website is the only way they are going to be able to make a purchase from it.
We have put together a list of some simple yet effective strategies to increase traffic to your eCommerce website.
Give potential customers information they will find useful
Start a blog! A blog that adds value to the content on your website is a great way to increase traffic. It gives potential customers a reason to visit your website even if they are not there to make a purchase. It also gives the online user confidence that you have a genuine interest and knowledge in the products you are selling. Bear in mind not to use a blog as an SEO tool, you want your blog to add value to your visitors by providing them with worthwhile and relevant content.
There’s something about watching a video thats much more satisfying than seeing a product in still images. Creating videos of the products you sell in action is a creative way to capture your visitors attention, even if its just a model showing off a shirt design. On social media platforms, video is a great way to get your products to stand out amongst the rest of the online clutter in peoples social feeds.
Social media campaigns
Social media is an easy and inexpensive way to engage your potential customers. But they only work if your campaigns have meaning and purpose. Aim to engage with your targeted audience not just bombard them. A good thing to remember is you want your audience to know you find their input meaningful, so try creating polls and contests, this then helps you curate content to fill in gaps in your own content output.
Reach out to your customers
Email Marketing is often neglected when there is so much buzz around social media. But it shouldn’t be. Email is one of the most powerful and personal ways to connect with your customers.When you decide to embark on the road of email marketing make sure you set your objectives by creating an email marketing plan and setting objectives for each email campaign.
Drive more sales
Bring the products on your eCommerce website to life product listing ads on Google Shopping. By using Google shopping customers can discover your website by searching or a specific product in Google. But before you do this you need to make sure your data is fully optimised to help match your customers to the right products.
Embrace the mobile users
It is paramount that your eCommerce website is accessible from any mobile device – Smartphones and tablets.Make sure your website is responsive or you even have an app for your brand. Online customers want easy, convenient access to your site and if they don’t have it they will go elsewhere.
Reviews, reviews, reviews
The most effective way to gain potential customers confidence in your products is by encouraging previous customers to leave reviews about items they have actually bought and used. Having unbiased reviews of your products are vital conversion assets. Encourage previous customers to leave reviews by offering discount codes and coupons, use email automation to follow up after a purchase which include a link to you review page.
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