Work with the Web Specialists in 2020…
Benefits of Updating your Website Design
An effective website is crucial to modern day business success. Further, in a world of ever-decreasing attention spans, you'll need to keep it constantly updated so there's always something to engage your customers. When considering how you can improve or update your website, CMS Live can offer you tremendous help in web design and support.
Your website is often the first impression a customer has of your organisation, so it must demonstrate professionalism, expertise and accurate information. A well designed website should have a consistent and harmonious layout, highlighting your company's products or services and directing customers towards a desired action. Search engine rankings lead with the most recent site content, so you should focus on keyword targeting for SEO (Search Engine Optimisation) and refresh your information regularly to keep your company's name at the top of the list. If you feel that your site might be lacking in these areas, CMS Live can help you to revise an existing website so as to maximise its effectiveness.
New web designs and coding often incorporate an integrated package of financial applications to handle all your customer service needs, plus analytic tools that measure the effectiveness of your online presence. You can find out how well your site is doing by analysing such data as customer conversions and bounce rates (how often and quickly people leave your home page). Outdated or poorly designed sites can often be identified by their high bounce rate, because users don’t like the style or can't immediately find what they want.
Sites developed more than a few years ago may rely on outdated HTML code, which impacts your search results ranking and slows up site loading. With the average browsing rate of around three seconds per site, a slow-loader will usually be abandoned before completion. In addition, all websites now need to be compatible with mobile devices and require more up-to-date coding such as responsive web design. This technique is built into all modern coding and allows websites to adapt to whatever screen size the viewer is using. If your website hasn’t been updated recently with this code you may well be losing customers, as well as being more vulnerable to cyber-security threats.
Finally, once you've updated your website, you'll need to consider web hosting for your site. As a comprehensive provider of web design and hosting, CMSLive is ideally placed to offer you a full range of web hosting services.
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