Responsive Web Design /
Every new website created should be responsive, so it can adapt its view to fit in any screen size.
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
Better Search Results
Google now recognises websites that are not optimised for mobile devices, which means if a user is searching on their mobile, it will not list any websites that are not responsive. This prevents the user from clicking on a website and not being able to view it properly.