3 key benefits of https:
All transferred data is safely encrypted
and therefore makes no real sense to the web hacker as they do not have the key to decipher it. So, no one can copy your customers’ credit card info or read your Facebook messages, phew!
Data integrity is additionally controlled
which means that sensitive data cannot be modified in any way during the transfer. At least without being noticed.
Authentication
prevents your website from the so-called man in the middle attacks, when a hacker gets full access to the data transmitted between your site and customers, browsing it.
HTTPS and SSL Encryption
What is an SSL and do I need one for my website?An SSL is a secure connection between two devices over the internet allowing sensitive data to be securely transmitted.
Your website and its owner has to be authenticated by verification before you can be issued with an SSL certificate which will then be indicated by the S in the https of your website address.
Whichever payment gateway you choose to receive payments through your website will require you to have an SSL. Many customers visiting your eCommerce website will see it as a sign of trustworthiness and expect to see the padlock in the address bar when browsing your website
You can learn more about SSL's and https by reading our blog post.
It’s not only about security…
It’s quite clear that HTTPS has something to do with the security of your customers’ data, stored and transferred via non-secure-by-default public networks. But there are other benefits to the https and ssl encryption.
You get an additional boost in search engine rankings
Though migrating to HTTPS can not instantly make your website rank number one for every single keyword, it will impact your rankings on Google’s first page in the nearest future. HTTP-websites, marked with red crossed out icon, will be considered as insecure and, could soon be totally ignored by search engines.
More trust and credibility
The first thing your visitors see when landing on your website is the green address bar, which instantly adds trustworthy to the products you offer. And it works! According to recent studies, 28.9% of visitors won’t buy anything, if they don’t see a green padlock. Moreover, 35% want to see the name of the company in the address bar to consider your eCommerce website secure enough to make a purchase.
Better referral data
Did you know that HTTP to HTTPS referral data is completely lost in your Google Analytics report, as it looks like “direct” traffic? Let’s say, your website is still on HTTP and you went viral on Facebook or YouTube. As both sites are running over HTTPS, all your referral data will be labeled as “direct” in Google Analytics, which really means “we have no clue where it came from.
We'd Love to Hear From You
If you’ve got a web design project or application you need to bring to life, or just a few ideas you’d like to discuss with us, fill in the form below and we’ll get right back to you. Alternatively, we do all of our web design in Barrowford, Pendle. So why not give us a call for a friendly chat?
White Label Web Technical Support
We Offer
White Label Services
Are you a web designer or graphic designer looking for a reliable hosting partner to take care of your clients’ websites? Need someone to handle the technical side, so you can focus on design without the hassle of server management?
We offer white label web design and hosting - a strictly confidential service where we work behind the scenes, supporting you with expert hosting, maintenance, and technical assistance. Think of us as your trusted web team, making sure everything runs smoothly while you stay focused on what you do best.
Learn more about our White label Web Design
Learn more about our White label Hosting & Support
