So you have a fabulous new website, or you have a website that is underperforming but don’t know why?

Setting up a healthy Google Analytics account means you can develop better insights, make data-driven decisions and improve your business outcomes.

Getting the basics right when setting your account up will set you on the road to success.

If bot traffic is included in your Analytics metrics, you won’t get the most accurate view of how real users are interacting with your site.

Are you sure Analytics is measuring all your site’s traffic? To be certain, check that you tagged your site properly.

Gain a full understanding of customer behaviour by learning how customers engage across devices. When you activate Google signals, you can access four new reports about cross-device behaviour.

Regularly checking your Analytics metrics, such as Behaviour and Conversion reports, helps you understand how your users are engaging with your site. You can make it easier to keep tabs on your account by setting up scheduled email reports.

If you have a Google Ads account, you can link this account with Analytics in order to use customer insights to show more effective ads.

We offer the option to get this all up and running for every client that has a website built by us and for our clients who come to us for help and support with an existing website, we do offer the Google Analytics setup as part of the ‘clean-up’ process.