At CMS Live, we are incredibly proud to count HAPPA — the Horses and Ponies Protection Association — amongst our longest standing clients. We were thrilled to recently be asked to extend and expand our relationship by designing and creating the biannual HAPPA magazine. This is delivered to HAPPA members to showcase the amazing work that the charity has undertaken in the past 6 months.
We first started working with HAPPA back in 2016, and we’re honoured still to be providing services to this incredible team today. As a local charity based in Burnley, the work that HAPPA does across Lancashire, and throughout the country, greatly benefits our natural environment. The issues that the charity addresses are also very close to all of our hearts here at the CMS Live headquarters in Nelson.
Our latest task for HAPPA was to generate magazines that really spoke to their members. To achieve our goals, we needed to incorporate the instantly recognisable HAPPA logo and established colour scheme into the materials, while also ensuring that the information was easy for readers to engage with and digest through strategic layouts and visual cues. Design consistency was key to success, with the style of the magazine needing to be in keeping with other printed materials that we had prepared for HAPPA over the years, including flyers, pull up banners, conferencing folders and Shores Hey Farm leaflets.
Print design is just one of the areas that the HAPPA team have tasked us with. They have also entrusted us with website management, website hosting, web development, and aspects of their graphic design. In fact, our relationship began with the creation of HAPPA’s ecommerce arm, now part of Shores Hey Farm.
Here at CMS Live, we are always pleased when HAPPA magazine time rolls around, and creating the material is definitely one of the highlights of our year. Not only are we provided with a great opportunity to delve into emerging areas of design, try out revolutionary new processes, and find innovative ways for HAPPA to reach their audience through content, but we also get to work alongside one of the UK’s most important animal charities. We are hopeful that our work with HAPPA will continue long into the future.
With years of experience helping charities to engage with existing supporters and reach out to new audiences, we’re experts in all aspects of cause marketing. Whether you’re looking to enhance your charity’s digital presence, or create new printed materials, get in touch with the CMS Live team today.
Kind words from HAPPA
“We first started working with Martin, Gemma and the CMS Live team back in 2016, initially with our websites. It has always been important to HAPPA and Shores Hey Farm to work with local suppliers and representatives; to involve the community in the work of the Charity and its aims.
Since then our working relationship has flourished and their understanding of our needs meant that in 2018 we approached them to design our bi-annual Members’ Magazine. We needed to find a team who would take into the consideration the needs of our readers, to cohesively bring together the two brands of Shores Hey Farm and HAPPA, in a modern, yet sympathetic, design.
The publication has gone from strength to strength since then. Many of our regular readers have commented on the fantastic new look of the Magazine and have enjoyed reading the new styled content. I believe a lot of this is down to the communication between us and CMS Live. They understand what is needed of an article, how it will best look on a page and how that will fit in with the flow of the detailed reports from all the contributors to the publication. We have a great pattern set up for sending and receiving information and for amendments and changes which are always delivered efficiently within our timeframes.
More recently CMS Live have been involved in designing a proportion of our new marketing artwork from leaflets that are distributed to attract tourists to Shores Hey Farm, to a flyer to advertise Birthday Party Packages, to a banner to advertise the Sponsorship Scheme, they have produced a range of products that deal with the versatility of the two brands to deliver any message in an attractive, well designed product..”Julie Rickwood-Gan, Development Officer
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