Mancini Menswear eCommerce Website Design Barrowford
Mancini Jeans
Custom Build Website
Mancini Menswear had been recommended our eCommerce website design and web marketing services in 2012. Since then, we have built them a super functional Magento website, we have managed their email marketing, setup and managed their Google Shopping and AdWords.
Magento eCommerce
Optimised Magento Hosting
SagePay Server Integration
WordPress Blog Integration
Mailchimp & Mandrill Integration
Email Marketing
Technical Support
SEO Optimisation
Scheduled Backups
Abandoned Cart Recovery System
Social Media Integration
Google Shopping Feed & AdWords
Product Photography
Social Media Marketing
CMS Live have been part of our team since we launched the Mancini clothing brand. They have helped us create an online presence with our fantastic website and all the technical bits that go with it, our online branding, Google shopping ads, social media and email marketing. They are always on hand to answer any questions, listen to our ideas and offer their advice. They continue to help grow our brand and look forward to continuing our working partnership into the futureJan Dickinson, MD of Mancini Jeans
The Brief
Mancini menswear needed a brand new Magento eCommerce website to boost online sales and increase their online presence. The website had to match the quality of the clothing brand, it had to look professional and sleek.
Not only did Mancini need a super functional website but they took advantage of our digital marketing services too where we provided email marketing, Google Shopping and AdWords along with social media marketing.
Completely Custom
Custom layouts and styling were used throughout the website, from home page and contact pages to product pages and category listing pages.
Custom Static Pages coded in-house to display featured products in enhanced detail.
Custom Product Pages with layouts for products rearranged, with many custom attributes included.
Store Locator - As a manufacturers website we included an interactive map, allowing browsers can locate their closest stockist.
Bespoke Layout
All aspects of the Mancini Jeans website have been completely custom built, to the clients specifications, on a Magento eCommerce framework.
HTTP & SSL
An essential security measure, particularly for eCommerce websites that are handling payment details. CMS Live has updated the website to run HTTPS and SSL, displaying the green padlock icon in supported browsers.
Upgraded Core
The Magento Core has been upgraded to run PHP7, Maria DB and Nginx.
SEO
Search Engine Optimisation was meticulously applied throughout the website to ensure a high ranking in the search engines.
Advanced CSS
When it came to CSS styling we went above and beyond, styling each element to be engaging and interactive with the user. The styling included extensive use of CSS3, from hover effects to pseudo elements.
Google Fonts
As part of the extensive design and customisation of the Mancini website, several custom fonts from Google have been used to ensure the branding remains consistent.
Brand Identity
A complete branding exercise started with a supplied logo. From here we were give free reign on the look and feel of the Mancini brand.
A monochrome white and dark grey with a complimentary navy blue for the colour palette. Subtle black denim textures are used throughout the branding.
Details such as stitching and were applied across the website as dividers and borders.
Use of a script handwriting font was used to further promote the hand-made attention to detail given to the production of the products.
Brand Presentation Video
As part of the branding exercise for Mancin Jeans, CMS Live put together a video for pitching to high street stores such as Harvey Nicholls.
Social Media
The Mancini Brand was kept consistent across all platforms including Social Media and we posted many galleries, posts and competitions to raise awareness of the brand.
Creating the right visual branding on the correct platforms is essential and we did this by carefully studying the target audience then creating templates for our visual posts.
Whilst visuals are important, so is the consistency of post topics and the voice used and we tried to maintain a consistent feel to all our wording.
Email Marketing
Email campaigns accompanied the Mancini Jeans website, celebrating events throughout the year with stylish, minimal but carefully considered designs. The email designs often display the latest products and offers from the brand.
Google Shopping Feed
CMS Live created two fully automated XML google shopping feeds. A complete stock feed and an inventory feed that is updated every 15 minutes.
Server Configuration & Optimisation
The Mancini Jeans website required several server updates and before being configured and optimised for optimum hosting speed and performance.
HTTP/2
PHP7
Backups
Monitoring
Website Photography
