NWTC Karcher Center Colne Magento Website Design
NWTC Karcher Centre Colne
Custom Magento eCommerce Website
NWTC Karcher Centre Colne were looking for a web company who could help them with online marketing including Google Ads and Google Shopping as well as build them a new Custom Magento eCommerce Website.
I want to thank you guys for all your hard work building our new websites. They look great! I appreciate how much work and detail you have put into the sites, not to mention the on-going support. I would recommend CMS Live to anyone. Thank you!Phil Coughlan, Managing Director of NWTC
The Brief
North West Trading Company - Karcher Centre of Colne needed eCommerce website design to sell their Karcher products to the public and commercial customers online.
This website was to target sales to the general public and businesses. Selling a range of Karcher products for home and garden to small business equipment.
As NWTC are a Karcher centre, the website had to abide by the Karcher brand guidelines and only use the recognisable Karcher colours of black and yellow.
Conditional elements
By using conditions such as, whether the product was for sale, for hire or priced on enquiry, we could display different information and style appropriately. Therefore creating a clear difference between product options when viewing each product type.
Products that are for sale list features and display contact information, whereas products for hire would display a rental price and a quote form. The quote form was to incorporate date selectors so that a reliable and exact quote could be supplied quickly.
Custom Category Navigation
Several categories had sub-categories that needed displaying, to allow browsers to navigate more easily to their desired product. To resolve this we created a visual representation for each category and coded them into responsive blocks across the top of each category, above the product listing.
Bespoke Layout
Elements and complete pages were designed and created to display the necessary information clearly, including attributes for different kinds of products.
Google Business & Ads, Analytics & Webmasters
As this was a brand new website we used Google Ads to give it a head start. PPC is a simple way to drive traffic to your website, primarily using Google Adwords. We work alongside NWTC to figure out which platform will give them the best return. PPC can be very easily tracked to monitor ROI and can compliment other marketing activity, seasonal trends and offline efforts almost instantly.
Filterable Attributes
Multiple attributes were created, along with options for each, which could then be assigned to products on creation. Therefore, allowing customers to filter their search by using them.
Product Data Migration
From PrestaShop Database
We exported the previous product data from the PrestaShop website with access to the MySql database we wrote a complex MySQL script to join five database tables and extract all the product data required.
The PrestaShop fields we had access to were all the standard fields you'd expect such as name, description, price and weight but also looked to have custom fields such as application features and technical information (these are specific product fields).
After methodically working through all the fields available we wrote the script and exported everything into a user friendly CSV file to supply back to the customer.
With this exported CSV file it was a relatively quick job to build up a working Magento import file with all the standard and custom product fields, mapped correctly to all the Magento attributes.
Custom Static Pages
Static Pages were designed and custom coded to display a range of services and information.
Payment Gateway Integration
Paypal & WorldPay
In order to accept payments online, NWTC needed a Payment Gateway and a Merchant Bank Account. We configured the website and accounts to integrate into the chosen gateways - Paypal and WorldPay.
Services Tailored to You
We understand that every business has unique needs.Therefore, we offer a flexible range of services across three main areas: Build, Support, and Grow.
Whether you're a business owner looking to establish an online presence, or a website owner in need of ongoing maintenance and marketing, you can choose the combination of services that best suits your needs.
Build
Our web design and graphic design services help you create a stunning and effective online presence.
Whether you're starting from scratch or looking to redesign your existing site, we ensure your vision comes to life.
Support
We offer reliable web hosting and comprehensive care plans to keep your website running smoothly.
Moreover, our support services ensure that your site remains secure, up-to-date, and performs at its best.
Grow
Our digital marketing services are designed to help your business reach new heights.
For example, from SEO to digital marketing, we have the expertise to boost your online visibility and drive more traffic to your site.