Working with Howcrofts Funeral Services – Funeral Directors Web Design
Funeral Directors Web Design
Working with Howcrofts Funeral Services
We’re proud to have worked with Howcrofts Funeral Services, a family-run business in Skipton with over 100 years of history. As one of the area’s most respected funeral directors, Howcrofts needed a website that reflected both their heritage and the compassionate care they provide to families.
From the start, our working relationship has been built on trust, attention to detail, and ongoing support — everything we value at CMS Live.
We are absolutely delighted with our brand new website for Howcrofts Funeral Services, thanks to Gemma and the team at CMS. From the very beginning, Gemma has been a joy to work with — efficient, kind, and endlessly professional.
She really took the time to understand our business, our values, and the sensitivity required in our profession, and translated that into a beautiful, easy-to-navigate website that truly reflects who we are. Nothing was ever too much trouble, and her attention to detail shone through at every stage.
Gemma’s efficiency kept everything moving smoothly, her kindness made the whole process stress-free, and her professionalism has given us a website we are incredibly proud of. We couldn’t recommend her highly enough.
The Brief
Howcrofts approached us with the need for a complete website rebuild. Their existing site was outdated, difficult to update, and no longer reflected the professionalism or warmth of their business. They wanted a website that:
- Showcased their heritage and family values
- Was easy for families to navigate during difficult times
- Clearly presented services and guidance
- Worked seamlessly across all devices
- Was backed by secure, reliable hosting
What We Did
A Modern, Compassionate Design
We created a bespoke design that balances tradition with modern functionality. The website uses soft colours, clear navigation, and warm photography to make the experience approachable and supportive for visitors.
Service-Focused Structure
We built clear, dedicated pages for each service, including:
- Our Story
- How We Can Help
- Pre-Paid Funeral Plans
- Funeral Notices
- Testimonials
- Latest from Howcrofts
Each page was carefully written to be empathetic, informative, and SEO-friendly.
Local SEO Optimisation
We optimised the site for local searches such as Skipton funeral directors, helping Howcrofts be more visible to families in their area when they need support the most.
Fully Managed Hosting & Support
The website is hosted on our fast, secure servers with daily monitoring, updates, and backups — giving Howcrofts peace of mind that their site is always reliable.
Content & Blog Support
We worked with the Howcrofts team to turn their community updates and social posts into engaging blog content, building trust and improving search engine visibility.
Branding & Identity
Although Howcrofts already had a logo and their signature green, we refined and expanded this into a complete brand system. By pulling together fonts, colour palettes, logo variations, and a custom icon, we created clear brand guidelines that ensure consistency across their website and all future materials. This brand foundation not only strengthens recognition but also reflects the heritage and professionalism of Howcrofts. Discover our approach to brand strategy ›
Services Tailored to You
We understand that every business has unique needs.Therefore, we offer a flexible range of services across three main areas: Build, Support, and Grow.
Whether you're a business owner looking to establish an online presence, or a website owner in need of ongoing maintenance and marketing, you can choose the combination of services that best suits your needs.
Build
Our web design and graphic design services help you create a stunning and effective online presence.
Whether you're starting from scratch or looking to redesign your existing site, we ensure your vision comes to life.
Support
We offer reliable web hosting and comprehensive care plans to keep your website running smoothly.
Moreover, our support services ensure that your site remains secure, up-to-date, and performs at its best.
Grow
Our digital marketing services are designed to help your business reach new heights.
For example, from SEO to digital marketing, we have the expertise to boost your online visibility and drive more traffic to your site.