Running a business can be very rewarding…
But it can often be challenging, too. That challenge is even greater when you’re managing an online business. Taking your operations to the digital space adds a few additional aspects that you’ll need to stay on top of to ensure you’re always able to offer a smooth, streamlined customer experience through your website, but these aspects can be time-consuming.
Below, we take a look at 3 of the most common and most time-consuming mistakes that many companies that are managing an online business make, and discuss a few handy tips for freeing up your time for more profitable tasks.
Mistake 1: Businesses Overlook Organic Conversion
Conversion rates are an essential consideration for online businesses. However, many online businesses focus their energy almost exclusively on actively encouraging conversions through direct interactions with visitors, which can be time-consuming. Instead, businesses should be looking at organic conversions which happen naturally in response to a positive experience. For example, our research shows that businesses can lose 7% of conversions by having a slow website. Therefore, prioritising usability aspects, such as web speed optimisation, can boost conversion rates automatically, without lengthy efforts.
Mistake 2: Businesses are Using the Wrong Tools
Behind every great business is a set of great tools which provide the business with exactly what it needs to succeed. The problem, however, is that many online businesses are settling for second best. Online businesses are settling for tools that don’t completely match their needs, and it’s often more time-consuming to work around these problems than it is to resolve them. One area where this can be seen prominently is in the choice of ecommerce solutions provider. If your provider isn’t ticking all the boxes, we recommend managed website migration to Magento, Sellerdeck, or WooCommerce.
Mistake 3: Businesses are Trying to do it all
Many business owners believe it’s essential for them to be involved in all aspects of operations. And it is! However, there is no need to do it alone, and in some cases this can do more harm than good. Managing every single aspect of a growing business without support can leave owners feeling overwhelmed, and increases the risk that essential aspects could be overlooked. Delegation is one of the most important lessons business owners can learn, and there are many aspects that can easily be delegated to the online experts, including website hosting and monitoring, as well as managed website backups and restore.
Time is Valuable
Your time is valuable, and making time-consuming mistakes really can hinder success. That’s why we’re here to help. Whatever you need support with, from initial web design through to HTTPS and SSL encryption, let us manage the web aspects, leaving you with more time to focus on your core business.
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