There are hundreds of successful eCommerce websites out there. Thousands, even. But does that mean it’s easy to set one up and keep the cash coming in?
Absolutely not. Operating an eCommerce platform is a challenge that requires a combination of attentiveness, commitment, and experience. A little bit of knowledge goes a long way, too, and this is exactly what we’re here to give you.
Take these eCommerce website care tips on board, and you’ll give yourself a fighting chance of keeping your platform alive and kicking on all fronts.
Go big on backups
Backing up may feel like a bit of a bore and a chore, but if anything ever does go wrong, you’ll be glad you were so diligent. If your platform experiences a crash, you can restore everything by clicking your backup version, which means minimal loss of data and, most importantly of all, revenue.
Take a good look around
One of the biggest mistakes an eCommerce site owner can make is leaving the domain alone to do its own thing. In order to truly care for your website, you need to keep an eye on how it’s performing on a regular basis. Take note of both uptime and downtime metrics to ensure the site remains live – email notifications are useful as they’ll alert you whenever the URL stops functioning. It’s also important to observe page loading speeds frequently. A slow site will detract from your visitors’ experience and increase your bounce rate.
Testing, testing, 1, 2, 3…
The best way to get a grip of the customer experience is to go through your own site on a regular basis and see how each area is performing. By testing your website in this way, you can keep things ticking over nicely, and address any issues as soon as they occur. Visit every page and go through the checkout process to ensure everything is working fluidly. If you can’t make it from one area of the site to another unscathed, your customers certainly won’t be able to.
Don’t scrimp on security. All eCommerce sites are targets for hackers and cybercriminals, so don’t rule yourself out of an attack just because you’re small fry. Change your passwords regularly, enable two-step authentication for all administrators, and install an SSL certificate to keep your site safe.
Embrace those updates
Regardless of whether you’re operating a WooCommerce site with WordPress, Magento, or any other platform, you need to ensure your software is being regularly updated. The latest versions are better equipped to handle attacks and they’ll also give you a bump in speed – which increases efficiency and allows you to run the site in a more cost-effective way.
These tips are a great starting point, but if you want a little more guidance when it comes to operating an eCommerce platform, you can get in touch with CMS Live. We specialise in eCommerce website design, maintenance and support, with a proud portfolio of highly satisfied customers. If you fancy learning a bit more about how we can help, simply give our experts a call on 01282 618210 or drop us a line on firstname.lastname@example.org. We’d be delighted to assist you in any way we can.
CMS Live WordPress Hosting
We take security very seriously with multiple layers of security on our websites and servers.
We have multiple levels of hosting available because not everyone’s needs are the same. Unlike most of the big providers we can provide a solution especially built for you.
Stability is essential for your business so we provide 99.99% uptime over a year. Hopefully with this uptime guarantee you wouldn’t need to get in touch with us about hosting issues but if you did we pride ourselves on our quick response times.
Your website needs to be quick too. We’ll optimise it for speed if you host with us, ensuring your visitors get fast loading times at all times.
Our clients love hosting with us and we’ve built up a strong reputation on website hosting.
It’s fine to switch your eCommerce host
If your current hosts don’t live up to these standards and don’t offer valid responses for the checklist, then it’s OK to switch your host.
It’s very simple and painless to move your eCommerce website, and we’ll even do it for you.
Your website is going to be around for a long time. You need to have a reliable and responsive web hosting provider. If you’re not happy then you have every right to switch.
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