In the vein of Stoptober, and Movember, which have become popular celebrated annual causes, the children then took to Twitter each day to post their deed with the hashtag #Deedcember, encouraging others to get involved with the generosity. The school also encouraged parents to get involved, by posting pictures of themselves or their children doing their deeds.

To help the school raise awareness of the children's idea, CMS Live got onboard, filming and producing a promotional video for the cause, in which some of the children talked about the conception of Deedcember and what it's all about, followed by the whole class of Year 6 singing their rendition of the popular carol 'The Twelve Days of Christmas', replacing the words for each day with a good deed that they and everyone else could do to benefit others.

It was a lot of fun making the video and helping the children achieve their goal. Local business Petty Estate Agents, who we have a strong, long-standing working relationship with, and also based in the Burnley and Pendle area, chipped in by sponsoring the video production, as a way of thanking the children at Wheatley Lane Primary School for lending their singing talents previously in their own promotional campaign. (See Petty's Christmas video here)

So, if you fancy doing something for someone else this Christmas, why not put the chocolates down, and follow in Deedcember's kind hearted footsteps, and give yourself a deed a day over the course of Advent. It will not only make someone else feel great, but you will feel great for the act of being selfless and doing something good-spirited.

Need a few ideas for your good deeds? You can watch the video we created with Wheatley Lane Primary School for Deedcember here.

You can also read our story in the Lancashire Telegraph here.