It’s time to quicken the pace…
You may have a great looking website, but is it performing as well as it could be? Page speed can make a huge difference to the number of visitors to your website, as well as SEO. A slow website can be frustrating, and frankly far too time consuming, and your visitors may become impatient and ‘abandon ship’, losing you business. Learn why website page speed matters.
What is page speed?
Your page load speed can be affected by your website’s design, your server hardware. and your data centre’s connection, as well as various other factors, and can be improved with optimisation and improving your website hosting.
Did you know, a one second delay in page load time results in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversion rates. Unfortunately, you can’t improve your visitors’ own connection speed or location, but improving what you can at your end is sure to help.
A slow website will lose you visitors, and can damage your rankings with Google and other search engines. Google takes in to account your page loading speed in its ranking algorithm to ensure the fastest pages are given the highest ranking. It’s important to consider your mobile rankings too, as your website’s page speed will be different between platforms. Fortunately, in 2010, Google said that only 1% of search results were affected by the the result of the rankings. But still, a quick page load speed will greatly improve your conversion rate, which along with some engaging marketing, will create for a more enjoyable user experience.
What does it mean for users?
For businesses, your product or service should be easily accessible, so they can quickly get to the part of your website they are looking for, and can easily make the transaction and become a customer. As little as a two second delay in your page load speed can result in a 20% increase in visitors abandoning their basket at the checkout.
Websites that are supported by paid advertising also very much benefit from a high page speed. The faster and more navigable your website is, the more your page views per visitor total will tally up. A poor page speed, then, can be very costly to your business.
Improving your page speed
Every website is different and requires different approaches to speed optimisation, which is why we would recommend hiring a professional for the job. We provide a Website Speed Optimisation service, utilising a host of tools and technology to improve online performance. Take a look the work we did for Robert Brannon Hairdressing to see the great results.
Website Speed Optimisation Case Study
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