Insights

Latest Insights by

Gemma Starkie
With a background in web design and SEO dating back to 2005, Gemma is the co-founder of CMS Live, where she helps businesses build, optimise, and grow their online presence. Passionate about all things digital, she combines technical expertise with creative problem-solving to deliver well-designed, high-performing websites. When she’s not fine-tuning SEO strategies or supporting clients, she’s expanding her knowledge in digital marketing to stay ahead of the ever-changing online landscape.
Featured image for “Carbon Neutral Web Hosting: A Greener Choice for Your Business”
11/12/24

Carbon Neutral Web Hosting: A Greener Choice for Your Business

Sustainability matters, and your website hosting can play a role in reducing your carbon footprint. This blog post explains carbon neutral web hosting, how CMS Live’s 100% renewable energy-powered data centres minimise environmental impact, and why businesses should choose sustainable hosting. By switching to eco-friendly hosting, companies can enhance their brand reputation, lower energy costs, and contribute to a greener digital future.
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Featured image for “Why You Should Always Own Your Domain Name”
01/12/24

Why You Should Always Own Your Domain Name

Many business owners assume their web company handles their domain name, but losing access can be a nightmare. This post explains why owning your domain is crucial, the risks of leaving it in someone else’s hands, and how to take control. If you’re unsure who manages your domain, CMS Live can help you secure and manage it properly.
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Featured image for “RDG Tools eCommerce Website Design”
21/11/24

RDG Tools eCommerce Website Design

RDG Tools needed to upgrade their eCommerce website to WordPress while keeping the look and feel their loyal customers love. We made the transition seamless – no disruption, just a modern, future-proof platform.
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Featured image for “How SEO and PPC Can Work Together to Grow Your Business”
21/11/24

How SEO and PPC Can Work Together to Grow Your Business

SEO and PPC work best when used together to increase website traffic, visibility, and conversions. While SEO builds long-term organic growth, PPC delivers instant results—but the real power comes when they support each other. PPC can help test keywords for SEO, increase overall click-through rates, and keep your brand visible for highly competitive search terms. Plus, PPC retargeting brings visitors back to your site. Instead of choosing one over the other, a balanced SEO and PPC strategy is the key to sustainable success.
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Featured image for “Out With The Old: Why Your Business Needs a New Website”
01/11/24

Out With The Old: Why Your Business Needs a New Website

A well-designed website is essential for business success in 2025. If your site is slow, outdated, or not mobile-friendly, you could be losing customers. This post explores why a modern new business website is crucial – covering first impressions, speed, SEO, security, and scalability. At CMS Live, we create high-performing websites that help businesses grow. If your current site isn’t delivering results, it’s time for an upgrade!
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Featured image for “How to Prepare Your Ecommerce Website for Christmas Sales”
21/10/24

How to Prepare Your Ecommerce Website for Christmas Sales

Is your ecommerce site ready for the festive rush? As Christmas shopping surges, your website needs to be fast, secure, and optimised for conversions. This guide covers essential updates—from performance improvements and seasonal marketing tweaks to checkout optimisation and cybersecurity measures—ensuring your site delivers a smooth shopping experience. Don’t let slow speeds or outdated content cost you sales.
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Featured image for “Why Web Designers Love Our White Label Hosting & Technical Support”
01/10/24

Why Web Designers Love Our White Label Hosting & Technical Support

If you’re a freelance web designer, your time is best spent creating stunning designs – not dealing with server setup, security updates, and website migrations. This blog post explores how CMS Live’s White Label web hosting and technical support can help you focus on your craft while we handle the technical side. From fully managed hosting with 99.9% uptime to seamless, stress-free site migrations, we ensure your clients’ websites run smoothly under your brand. Let us take care of the backend, so you can focus on design!
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Featured image for “It’s Never Too Early to Start Thinking About Your Christmas Website Traffic”
21/09/24

It’s Never Too Early to Start Thinking About Your Christmas Website Traffic

Is your website ready for the Christmas rush? As holiday shopping peaks, slow loading times and unreliable hosting can cost you sales. In this post, we cover why optimising your website speed, securing reliable hosting, and planning early are essential for handling increased Christmas website traffic. Learn how to scale up, conduct load testing, and ensure your site stays online when it matters most. Don’t wait until it’s too late—start preparing now!
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Featured image for “Why We Use WordPress for Web Design”
01/09/24

Why We Use WordPress for Web Design

Choosing the right platform for your business website is crucial, and WordPress is a top choice for good reason. In this blog, we explore why WordPress is the best CMS for business owners looking for a flexible, scalable, and SEO-friendly solution. From full control over your website to easy management, mobile responsiveness, and strong security, WordPress offers everything a growing business needs. At CMS Live, we specialise in building and managing WordPress websites that help businesses succeed online. Find out why WordPress could be the perfect fit for you!
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Featured image for “How Website Speed Impacts Conversions (and How to Fix a Slow Site)”
21/08/24

How Website Speed Impacts Conversions (and How to Fix a Slow Site)

A slow website can frustrate visitors, lower search rankings, and reduce conversions. Even a one-second delay can impact customer satisfaction and revenue. Google prioritises fast-loading sites, making speed crucial for SEO and user experience. To fix a slow website, businesses should optimise images and code, use a CDN, enable caching, and invest in high-performance hosting. If your current provider isn’t helping, CMS Live offers fully managed hosting and performance optimisation to ensure your site loads fast and keeps customers engaged.
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Featured image for “WooCommerce and Strong Customer Authentication: What Business Owners Need to Know in 2025”
01/08/24

WooCommerce and Strong Customer Authentication: What Business Owners Need to Know in 2025

In 2025, ensuring your WooCommerce website is secure and compliant with Strong Customer Authentication (SCA) remains crucial for protecting your business and customers from online payment fraud. This blog post explains what SCA is, why it’s still highly relevant today, and how WooCommerce supports SCA compliance through trusted payment gateways like Stripe, PayPal, and Amazon Pay. It also highlights the importance of combining SCA-compliant payments with secure web hosting to safeguard your ecommerce business from additional threats like malware and DDoS attacks. If you’re unsure whether your WooCommerce site meets SCA requirements or if your hosting is strong enough, CMS Live offers expert guidance, secure hosting, and practical solutions to keep your business protected.
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Featured image for “Increase Traffic to Your E-commerce Website”
21/07/24

Increase Traffic to Your E-commerce Website

Boosting traffic to your e-commerce website is essential for increasing sales. This guide explores proven strategies, including content marketing, video, social media, email campaigns, Google Shopping Ads, and mobile optimisation. By applying these techniques, you can attract the right audience, build trust, and improve conversions.
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Featured image for “10 Rules of Social Media Marketing to Boost Your Business”
21/06/24

10 Rules of Social Media Marketing to Boost Your Business

This blog post offers 10 essential rules for effective social media marketing, including strategies for engaging with your audience, building a strong brand presence, and creating valuable content that resonates. It provides actionable tips for growing your social media following, improving reputation, and driving business success through consistent and thoughtful social media practices.
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Featured image for “How to Recover from a Google Penalty and Get Your Rankings Back”
21/05/24

How to Recover from a Google Penalty and Get Your Rankings Back

If your website traffic has suddenly dropped, you may have been hit by a Google penalty. This blog post guides business owners through the Google penalty recovery process, helping you identify whether the issue is algorithmic or manual. You’ll learn how to audit your website, fix SEO problems, and take structured steps to regain your rankings. Plus, we’ll share best practices to prevent future penalties and keep your site in good standing with Google.
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Featured image for “3 Time-Consuming Online Business Mistakes (and How to Fix Them)”
21/04/24

3 Time-Consuming Online Business Mistakes (and How to Fix Them)

Running an online business is rewarding, but common mistakes can waste valuable time. This post highlights three major time-consuming online business mistakes—ignoring organic conversions, using the wrong tools, and trying to do everything alone. By optimising website speed, choosing the right ecommerce platform, and delegating tasks like hosting and maintenance, business owners can free up time to focus on growth. Read on to learn how to streamline your workflow and improve efficiency.
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Featured image for “Why Page Speed Matters for Your Website’s SEO”
21/03/24

Why Page Speed Matters for Your Website’s SEO

A fast-loading website is crucial for both user experience and SEO. This blog post explains why page speed optimisation matters, how Google’s Core Web Vitals impact rankings, and the real business consequences of a slow site. Even a one-second delay can reduce page views, customer satisfaction, and conversions. CMS Live builds SEO-friendly, high-performance websites with optimised hosting, streamlined code, and mobile-first design. If you want a website that loads quickly and ranks well, we can help – get in touch today!
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Featured image for “Some Great Tips to Optimise Your Online Marketing Strategy”
21/02/24

Some Great Tips to Optimise Your Online Marketing Strategy

In this post, we share essential tips to optimise your online marketing strategy for 2025. Learn the best times to post on social media, how to choose the right platforms for your business, and the importance of mobile-friendly email campaigns. Plus, discover how CMS Live can help streamline your marketing efforts for better results.
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Featured image for “Why Website Page Speed Matters”
21/01/24

Why Website Page Speed Matters

Website speed is crucial for SEO, user experience, and conversions. A slow site can harm search rankings, frustrate visitors, and cost businesses sales. Google considers page speed in its ranking algorithm, and poor performance can push your site down in search results. Slow load times also increase bounce rates and cart abandonment. The good news? Optimising hosting, images, caching, and Core Web Vitals can significantly boost speed. At CMS Live, we ensure websites run fast and efficiently to maximise business success.
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Featured image for “Can we help you with your Email Marketing”
21/05/23

Can we help you with your Email Marketing

In this blog post, we explain how they can help businesses create and manage effective email marketing campaigns. From designing beautiful, brand-aligned emails to using Mailchimp for seamless delivery, We ensures your emails are perfectly timed and optimised for success. They also offer performance tracking and valuable insights to help improve future campaigns, whether you’re just starting out or managing a large subscriber list.
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Featured image for “Readstone Construction Padiham WordPress Web Design”
10/02/23

Readstone Construction Padiham WordPress Web Design

10th February 2023 With Us Since the BeginningReadstone have been our client since they began trading back in 2012. As a brand new business, Readstone Construction came to us to
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